How to Make Metrics More Visible

Are you struggling to put measurables in place in your business? 

Many companies face the challenge of wanting to leverage meaningful data for decision-making but don't know where to start. 

In this blog post, we will explore the process of creating a Visible Agency Game plan.

Making important metrics and business activities visible, helping you navigate through the fog of uncertainty.

If you want the quick and dirty version of this, check out my video to learn about How to Make Metrics More Visible!

Navigating the Fog: How to Create a Visible Agency with Data-Driven Decision-Making

Collecting the Right Data

• Highlight the importance of collecting accurate and relevant data.
• Discuss common challenges in data collection, such as time tracking in service-based businesses.
• Emphasize the need for clear procedures in data collection to ensure accuracy. 

Create a Visual. And Look at It.

• Explain the significance of visualizing data to gain insights.
• Offer suggestions for creating key reports. Either within project management tools or using tools like Google Sheets.
• Stress the importance of crafting data stories that address specific business questions.

Segment Where Needed

• Discuss the importance of analyzing client data to improve retention and profitability.
• Highlight the need to segment clients and projects for better understanding.
• Emphasize the role of data in identifying factors that influence client retention and satisfaction.

Making Decisions In Real Time

• Introduce the concept of using reports as flags for identifying areas of concern or success.
• Explain the importance of assigning accountability for each metric.
• Emphasize the need for real-time decision-making based on data insights.

By following the steps outlined above, you can create a more visible agency that empowers you to make informed decisions. 

Don't hesitate to reach out for further guidance on tracking metrics and optimizing your agency's performance. 

Let's navigate through the fog together and steer your agency towards success.

Ready to transform your agency into a powerhouse of data-driven decision-making? DM me “METRICS” on Instagram for the most important metrics to track at your agency!